Client project · Online store · Romania
Cutia cu Zâmbete: an online store for personalised wedding and christening accessories
A Shopify store for a studio making handmade wedding and christening accessories and decorations, shipping across Romania and the European Union.
- Project type
- Online store
- Platform
- Shopify
- Shipping
- Romania and the EU
- Language
- Romanian

What we did
The context
The studio makes personalised products: ring boxes, welcome signs, glasses, robes and gifts for godparents. Almost every product carries a text or a name chosen by the customer.
The store has to help couples and parents quickly find what they need for the event and order without extra questions.
How we solved it
Collections by occasion
Products are grouped by event: Save the date, Wedding day, Gifts, Christening and Ready-to-ship products.
Trust at checkout
Best sellers, couples’ reviews and the shipping guarantee are visible from the home page.
Content that brings visitors
The blog answers real questions from couples and godparents, from asking the godparents to planning the christening.
What we delivered
- A Shopify store with wedding, gift and christening collections.
- Products with personalisation options.
- A ready-to-ship section and a digital guestbook.
- A blog with guides for couples and godparents.
From the live site
The website, piece by piece
Real sections from the site, as visitors see them.

01Collections, by occasion 
02Best sellers 
03The studio’s story 
04Couples’ reviews 
05Frequently asked questions
Visual identity
The store design, from Figma
The store was designed in Figma before Shopify: a warm beige and green palette, an elegant serif font for headings and promotional banners for campaigns.
Colour palette
- Accent beige
#AF9672 - Cream
#F8F2E5 - Background
#F6F5F3 - Green
#3B6032 - Headings
#2B2E35
Typography
- PT SerifRegular · headings and buttons
- PoppinsRegular · text
The Figma screens

Banner for the sale campaign 
Home page: categories by event 
Product page with personalisation

On the phone
The wedding order, straight from the phone
Collections are picked from big cards, best sellers show their price and stars up front, and the bottom bar keeps the cart, account and search a thumb away.
Next project
Les Toits Wallons
From a Figma design to a fully working WordPress website. A bilingual project built to present the company’s services clearly and professionally, with a focus on user experience and generating quote requests.
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