Client project · Online store · Romania

Cutia cu Zâmbete: an online store for personalised wedding and christening accessories

A Shopify store for a studio making handmade wedding and christening accessories and decorations, shipping across Romania and the European Union.

Project type
Online store
Platform
Shopify
Shipping
Romania and the EU
Language
Romanian
Cutia cu Zâmbete, the website on desktop

What we did

The context

The studio makes personalised products: ring boxes, welcome signs, glasses, robes and gifts for godparents. Almost every product carries a text or a name chosen by the customer.

The store has to help couples and parents quickly find what they need for the event and order without extra questions.

How we solved it

  1. Collections by occasion

    Products are grouped by event: Save the date, Wedding day, Gifts, Christening and Ready-to-ship products.

  2. Trust at checkout

    Best sellers, couples’ reviews and the shipping guarantee are visible from the home page.

  3. Content that brings visitors

    The blog answers real questions from couples and godparents, from asking the godparents to planning the christening.

What we delivered

ShopifyFigma
  • A Shopify store with wedding, gift and christening collections.
  • Products with personalisation options.
  • A ready-to-ship section and a digital guestbook.
  • A blog with guides for couples and godparents.

From the live site

The website, piece by piece

Real sections from the site, as visitors see them.

  1. Cutia cu Zâmbete – Collections, by occasion
    01Collections, by occasion
  2. Cutia cu Zâmbete – Best sellers
    02Best sellers
  3. Cutia cu Zâmbete – The studio’s story
    03The studio’s story
  4. Cutia cu Zâmbete – Couples’ reviews
    04Couples’ reviews
  5. Cutia cu Zâmbete – Frequently asked questions
    05Frequently asked questions

Visual identity

The store design, from Figma

The store was designed in Figma before Shopify: a warm beige and green palette, an elegant serif font for headings and promotional banners for campaigns.

Cutia cu Zâmbete – logo
Logo

Colour palette

  • Accent beige#AF9672
  • Cream#F8F2E5
  • Background#F6F5F3
  • Green#3B6032
  • Headings#2B2E35

Typography

  • PT SerifRegular · headings and buttons
  • PoppinsRegular · text

The Figma screens

  • Cutia cu Zâmbete – Banner for the sale campaign, in Figma
    Banner for the sale campaign
  • Cutia cu Zâmbete – Home page: categories by event, in Figma
    Home page: categories by event
  • Cutia cu Zâmbete – Product page with personalisation, in Figma
    Product page with personalisation
Cutia cu Zâmbete, the website on a phone

On the phone

The wedding order, straight from the phone

Collections are picked from big cards, best sellers show their price and stars up front, and the bottom bar keeps the cart, account and search a thumb away.

Next project

Les Toits Wallons

From a Figma design to a fully working WordPress website. A bilingual project built to present the company’s services clearly and professionally, with a focus on user experience and generating quote requests.

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