Client project · Courses and online store · Belgium

Lenaline: sewing courses and an online store on the same website

A bilingual website for a sewing studio near Liège, with courses by level, patterns, fabrics and gift cards sold through WooCommerce.

Project type
Website + online store
Country
Belgium
Languages
French, English
Technology
WooCommerce + Elementor
Lenaline, the website on desktop

What we did

The context

Lenaline runs sewing courses in Chaudfontaine, from beginner to expert level, and sells patterns, fabrics and gift cards online.

The same site has to explain the courses, help students pick their level and sell the products, in French and in English.

How we solved it

  1. Courses by level

    The menu splits the courses into beginner, intermediate, advanced, expert and workshops, each with its own page.

  2. A built-in store

    Patterns, fabrics and gift cards are bought straight from the site, through WooCommerce.

  3. Two languages

    The content and the store are available in French and English, with WPML.

What we delivered

WordPressWooCommerceFigma
  • Course pages for each level and for workshops.
  • A WooCommerce store for patterns, fabrics and gift cards.
  • French and English versions with WPML.
  • Student reviews, FAQ and newsletter sign-up.

From the live site

The website, piece by piece

Real sections from the site, as visitors see them.

  1. Lenaline – New workshops, with video
    01New workshops, with video
  2. Lenaline – Lenaline’s patterns
    02Lenaline’s patterns
  3. Lenaline – The beginner course
    03The beginner course
  4. Lenaline – The Katya pattern, in the shop
    04The Katya pattern, in the shop
  5. Lenaline – The teacher and her method
    05The teacher and her method

Visual identity

The website design, from Figma

The site was designed in Figma before WordPress: the studio’s orange on a warm background, an elegant serif for headings and Montserrat for text, the same on desktop and phone.

Lenaline – logo
Logo

Colour palette

  • Brand orange#F26E21
  • Hover orange#DA631E
  • Warm background#FFF7F0
  • Headings#181818
  • Text#4E4E4E

Typography

  • Cormorant GaramondSemiBold · headings
  • MontserratRegular and SemiBold · text and buttons

The Figma screens

  • Lenaline – Style guide: fonts for desktop and mobile, in Figma
    Style guide: fonts for desktop and mobile
  • Lenaline – First screen: the sewing courses, in Figma
    First screen: the sewing courses
  • Lenaline – The product page for patterns, in Figma
    The product page for patterns
Lenaline, the website on a phone

On the phone

The courses and the store, in your pocket

Sewing courses, patterns and gift cards are browsed one by one with big buttons, and the WooCommerce cart always stays in the top corner, within reach.

Next project

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