Client project · Roofing · Belgium

Toitures Charles: 30 years in the trade, told clearly on one website

A company website for a family roofing business near Brussels, with each service explained in turn and the quote request in plain sight.

Project type
Company website
Country
Belgium
Language
French
Technology
Elementor + Jet
Toitures Charles, the website on desktop

What we did

The context

Toitures Charles has been working since 1993, a business handed down from father to son. That experience has to show straight away, not be buried on an “About us” page.

Visitors want to know whether the company does the job they need and how to ask for a quote.

How we solved it

  1. The numbers, on the first screen

    Years of experience, renovated roofs and happy customers appear right under the headline.

  2. Services explained one by one

    Small repairs, insulation, renovation, steam cleaning, gutters and flat roofs, each with its own description.

  3. The quote, one click away

    The “Obtenir un devis” and “Appeler” buttons are on every page, and the contact form closes the page.

What we delivered

WordPressElementorFigma
  • A home page with numbers, services and reviews.
  • A dedicated page for each service.
  • About and Contact pages.
  • Quote request form and call buttons.

From the live site

The website, piece by piece

Real sections from the site, as visitors see them.

  1. Toitures Charles – The company’s numbers, under the first screen
    01The company’s numbers, under the first screen
  2. Toitures Charles – A business handed down from father to son
    02A business handed down from father to son
  3. Toitures Charles – Steam cleaning, explained
    03Steam cleaning, explained
  4. Toitures Charles – The quote request, in the brand orange
    04The quote request, in the brand orange
  5. Toitures Charles – The contact form
    05The contact form

Visual identity

The design, from style guide to page

The site starts from a design made in Figma: the company logo, a short black and orange palette and a single font, Roboto, on every screen.

Toitures Charles – logo
Logo

Colour palette

  • Black#1C0C00
  • Brand orange#F46900
  • Text#5C4848
  • White#FFFFFF

Typography

  • RobotoBold · headings and buttons
  • RobotoRegular · text

The Figma screens

  • Toitures Charles – Style guide: colours, type, buttons and icons, in Figma
    Style guide: colours, type, buttons and icons
  • Toitures Charles – First screen: the quote and the company’s numbers, in Figma
    First screen: the quote and the company’s numbers
  • Toitures Charles – The services, each with its own card, in Figma
    The services, each with its own card
Toitures Charles, the website on a phone

On the phone

A family business, told briefly

The call and the quote request are a tap away, the company’s numbers (30 years of experience, 327 renovated roofs) are in plain sight, and each service has its own card.

Next project

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